Case Study
01
Profaligner is a medical device company specializing in clear aligner treatment and orthodontic solutions. The project focused on rebuilding the brand identity and packaging system to better reflect the quality and positioning of the product. While the company operated in a highly competitive medical category, the existing brand lacked distinction and clear visual structure across applications. The goal was to create a stronger identity that could work consistently across packaging, product communication, and digital touchpoints while helping the brand stand out in the orthodontic market.
Project Type
Brand Identity & Packaging
Industry
Medical / Orthodontics
Scope
Visual Identity, Packaging System, Brand Communication
Challenge
02
ILA Berlin operates across many formats — exhibition graphics, presentations, campaigns, editorial layouts, and social media.
The previous communication relied on inconsistent layouts and heavy visual treatment, which reduced clarity and made the brand feel fragmented across applications.
The challenge was not simply creating a new logo. It was building a clearer visual language that could support packaging, product communication, and future growth without relying on trends or unnecessary visual complexity.
The Approach
03
Instead of adding more graphic elements, the identity was simplified through stronger typography, controlled layouts, and a more intentional material direction. The visual language was designed to make the product feel precise, professional, and easier to recognize within a crowded category. A holographic material treatment became a defining part of the packaging system, helping the product stand apart while reinforcing the idea of precision and advanced treatment. Typography and spacing were treated as structural tools rather than decoration. This created clearer hierarchy across packaging and communication materials.
Outcome
04
