Case Study
01
The project focused on designing a conceptual packaging direction for the NVIDIA RTX 5090 graphics card. As one of the most anticipated products in the GPU market, the packaging needed to reflect performance, precision, and the technological character associated with high-end hardware. The goal was not only to create visually strong packaging, but to build a structured presentation system that could support the product across retail, launch visuals, and digital communication.
Project Type
3D
Industry
Technology / Hardware
Scope
Packaging System, Product Presentation, Visual Direction
Challenge
02
ILA Berlin operates across many formats — exhibition graphics, presentations, campaigns, editorial layouts, and social media.
The previous communication relied on inconsistent layouts and heavy visual treatment, which reduced clarity and made the brand feel fragmented across applications.
Another challenge was hierarchy. GPU packaging contains large amounts of technical information, branding, specifications, and compatibility details. Organizing this information without overwhelming the product presentation became a key part of the project.
The Approach
03
Outcome
04
