PMA
PMA is the rebrand of Syria’s Precious Metals Authority, creating a clear institutional identity built around regulation, trust, precision, and sustainable growth.
Project Type
Brand Identity & Rebranding
Industry
Government / Precious Metals
Deliverables
Strategy, Identity, Art Direction, Guidelines
The precious metals sector depends on trust, transparency, and regulatory credibility.
The Authority needed an identity capable of communicating these qualities while establishing a stronger and more contemporary institutional presence.
The challenge was to balance governmental authority with the premium nature of precious metals, without relying on traditional or overly decorative visual conventions.
The identity was built around a simple strategic idea: A Gateway to Economic Growth.
The symbol combines the form of a gold bar, upward movement, and a gateway transforming stored value into a visual expression of progress.
The resulting system gives PMA a distinctive and recognizable institutional presence while reinforcing trust, precision, and long-term economic ambition.
